You open an envelope from a charity. Inside you find 25 mailing labels with your name on them and a letter telling you to keep this gift while also asking you to make a donation to this charity. The compliance professional that sent out this mailing is using which principle of compliance?

Question

Quizplus · Accepted Answer

The principle of reciprocation is being used here. This principle suggests that people feel obliged to return a favor or gift. By sending mailing labels as a "gift," the charity is invoking a sense of obligation to reciprocate the gesture through a donation.

You Open an Envelope from a Charity