In your local supermarket, there is a lady giving out samples of a new snack treat. You sample it, and she gives you a coupon for 25 cents off the price and tells you that she hopes you will buy the product. If you buy this new snack treat, you have complied due to which principle of compliance?

Question

Quizplus · Accepted Answer

The principle of reciprocation explains this scenario. When you receive something for free (in this case, a sample and a coupon), you may feel a sense of obligation to return the favor, which can lead you to comply by purchasing the product.

In Your Local Supermarket, There Is a Lady Giving Out