Extra Clean Strategy
Extra Clean Soap Company has been manufacturing soap products, such as dish washing liquid, bath soap, and shampoo, for over twenty years from its facility and headquarters in Dublin, Ireland. A recent opportunity allowed Extra Clean to purchase a soap company in Taiwan and another one in India. Extra Clean is now servicing both foreign and domestic markets with its products and manufacturing in all three locations as well. Recent reports from managers in the foreign facilities indicate that Extra Clean sales in Taiwan and India are low due to a lack of local responsiveness. Extra Clean managers from Ireland, India, and Taiwan are having a teleconference in an attempt to devise a strategy to improve the profitability of Extra Clean.
-Which of the following most likely supports Extra Clean implementing a multidomestic strategy instead of a global strategy?
A) The Taiwan manufacturing facility requires updating.
B) Extra Clean managers lack internationalization experience.
C) Little demand exists for Extra Clean products in India.
D) Extra Clean competitors employ a multidomestic approach.
Correct Answer:
Verified
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