Quik Meal Structure
Quik Meal is a fast-growing MNE that manufactures and sells energy gels for consumption by serious athletes, such as marathoners and triathletes. The energy gels made by Quik Meal taste much better than the gels sold by other firms, and as a result, Quik Meal sales are rising. Managers and executives with Quik Meal need to determine the best organizational structure for the young firm. Quik Meal has subsidiaries in Japan and Brazil, while company headquarters are based in San Francisco.
-Which of the following questions would be more important for Quik Meal executives to evaluate when determining whether to centralize or decentralize the firm's structure?

Question

Quik Meal Structure 
Quik Meal is a fast-growing MNE that manufactures and sells energy gels for consumption by serious athletes, such as marathoners and triathletes. The energy gels made by Quik Meal taste much better than the gels sold by other firms, and as a result, Quik Meal sales are rising. Managers and executives with Quik Meal need to determine the best organizational structure for the young firm. Quik Meal has subsidiaries in Japan and Brazil, while company headquarters are based in San Francisco.
-Which of the following questions would be more important for Quik Meal executives to evaluate when determining whether to centralize or decentralize the firm's structure?

Quizplus · Accepted Answer

The need for product modification in different markets is crucial in deciding whether to centralize or decentralize. If significant modifications are needed, a decentralized structure might be more effective to cater to local preferences.