Quik Meal Structure
Quik Meal is a fast-growing MNE that manufactures and sells energy gels for consumption by serious athletes, such as marathoners and triathletes. The energy gels made by Quik Meal taste much better than the gels sold by other firms, and as a result, Quik Meal sales are rising. Managers and executives with Quik Meal need to determine the best organizational structure for the young firm. Quik Meal has subsidiaries in Japan and Brazil, while company headquarters are based in San Francisco.
-Which of the following most likely supports the decision by Quik Meal executives to centralize operations?

Question

Quik Meal Structure 
Quik Meal is a fast-growing MNE that manufactures and sells energy gels for consumption by serious athletes, such as marathoners and triathletes. The energy gels made by Quik Meal taste much better than the gels sold by other firms, and as a result, Quik Meal sales are rising. Managers and executives with Quik Meal need to determine the best organizational structure for the young firm. Quik Meal has subsidiaries in Japan and Brazil, while company headquarters are based in San Francisco.
-Which of the following most likely supports the decision by Quik Meal executives to centralize operations?

Quizplus · Accepted Answer

Quik Meal products use the same trademark and packaging in every country. This suggests that the company wants to maintain a consistent brand image across all of its markets, which is a common reason for centralizing operations.