Pedigreeᵀᴹ is a leading brand of dog food in the United States.Suppose the maker of Pedigreeᵀᴹ decided to extend its line of products by offering a different version made with more natural ingredients.Pedigreeᵀᴹ must be sure that its marketing communications distinctly position this product (i.e. ,separate it from the other products in the line)or the result could be
A)poor product positioning.
B)product deletion.
C)product repositioning.
D)cannibalization.
E)new-product failure.

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product takes sales away from the same company's existing products, which can happen if the new product is not distinctly positioned.

Pedigreeᵀᴹ Is a Leading Brand of Dog Food in the United