Meghan would like to open a house cleaning business and is considering several market segments. She has identified four segments for consideration; young, urban singles, young married professionals, senior citizens, and college students. She has just completed an analysis of these four segments by assessing such factors as sales estimates, competition, and estimated costs. Meghan is now ready for the next step in the target market selection process, which is to
A)identify the appropriate targeting strategy.
B)determine which segmentation variables to use.
C)develop market segment profiles.
D)evaluate relevant market segments.
E)select specific target markets.

Question

Quizplus · Accepted Answer

Meghan has already evaluated the relevant market segments by assessing sales estimates, competition, and estimated costs. The next step is to select specific target markets from the evaluated segments. Therefore, the best choice is to select specific target markets.

Meghan Would Like to Open a House Cleaning Business and Is