When Fiat offers to let qualified buyers test drive the new Fiat Doblo Van,the dealer is trying to stimulate which stage of the product adoption process?
A)Awareness
B)Interest
C)Evaluation
D)Trial
E)Adoption

Question

Quizplus · Accepted Answer

By offering a test drive, the dealer is trying to stimulate the trial stage of the product adoption process, where potential buyers can experience the product first-hand and evaluate its performance. The other stages of the adoption process (awareness, interest, evaluation, and adoption) are important, but the dealer's focus here seems to be on encouraging potential customers to try the product.

When Fiat Offers to Let Qualified Buyers Test Drive the New