Scenario 11.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 11.1.When Gillette developed the Venus razor in 1998,it was considered to be in the ___ stage of the product life cycle.Today,the Venus razor has several competitors and has increasing profits,most likely an example of the ___ stage.
A)Introduction;Growth
B)Introduction;Maturity
C)Growth;Maturity
D)Growth;Decline
E)Maturity;Growth

Question

Quizplus · Accepted Answer

When Gillette developed the Venus razor in 1998, it was considered to be in the Introduction stage of the product life cycle. Today, with several competitors and increasing profits, it is most likely an example of the Growth stage.

Scenario 11.1 Use the Following to Answer the Questions