Scenario 11.1
Use the following to answer the questions.
Gillette shaving razors were first manufactured in 1895.Over the years,Gillette made improvements on their razors offering many "firsts" such as the Mach3,the Sensor,and the Fusion.For many years,women were forced to use razors designed primarily for men,but often marketed to women by offering them in different colors and with minimal modifications.In 1998 Gillette developed the Venus razor,based on the Mach3 but made specifically for women.Gillette promoted the Venus razor heavily,with television ads and other forms of media.The Gillette product line,now owned by Procter & Gamble,continues to introduce new versions of the Venus,such as the Venus Embrace,which has additional blades and other modifications.
-Refer to Scenario 11.1.Molly has been using a Bic disposable razor for her shaving needs for the last ten years.She doesn't really see the need to spend more money on razors,but she sees that it is becoming more difficult to find the Bic,and so she is considering the Venus Embrace.Molly is definitely not a(n)____ in the product adopter categories,and is more likely to be ____.
A)innovator;an early adopter
B)early adopter;an innovator
C)early majority;an early adopter
D)innovator;an early majority
E)innovator;a late majority

Question

Quizplus · Accepted Answer

Molly is not an innovator because she has been using the same product for ten years and is only considering a change due to availability issues. She is more likely to be a late majority adopter, as she is resistant to change and only considers new products when necessary.

Scenario 11.1 Use the Following to Answer the Questions