When Yoplait Yogurt gives a portion of its profits to Breast Cancer Research, it is using

Question

Quizplus · Accepted Answer

Yoplait is utilizing cause-related marketing, where they are associating their brand with a social cause to make a positive impact on society and boost their sales. By giving a portion of their profits to Breast Cancer Research, Yoplait is not only contributing to a good cause but also increasing their brand value and loyalty among customers who support cancer research.

When Yoplait Yogurt Gives a Portion of Its Profits to Breast