Which of the following statements is correct?
A) Marketing is a linear process that begins with an idea, proceeds to a plan and ends with the successful implementation of the plan.
B) The marketing cycle is an ongoing and interrelated process of understanding the market, and creating, communicating and delivering value.
C) Ongoing evaluation of marketing performance helps to build further understanding and enable refinement of the marketing program.
D) Both a and b.
E) Both b and c.
Correct Answer:
Verified
Q1: Which of the following is the first
Q2: The Marketing Cycle emphasises the importance of
Q4: Which of the following is NOT one
Q5: At the completion of their 'end of
Q6: Why should companies evaluate their marketing performance?
A)
Q7: Which of the following activities could be
Q8: Evaluation measures occur at all stages of
Q9: Organisations that operate with a marketing philosophy
Q10: Organisations need to distinguish themselves from competition.
Q11: Which of the following would not be
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