At the completion of their 'end of financial year' marketing campaign, the marketing team at Ford Australia evaluate their efforts in order to:
A) understand the impact, if any, of their marketing campaigns.
B) make adjustments to their marketing program if necessary.
C) better understand and respond to changes in the market.
D) improve future performance.
E) All of the options listed.

Question

Quizplus · Accepted Answer

explain the relationship between the marketing cycle and marketing management. Marketers should evaluate in order to understand the impact of their marketing campaigns, and subsequently make adjustments that will improve future performance. Evaluation allows marketers to better understand and respond to changes in the market.

At the Completion of Their 'End of Financial Year' Marketing