Why should companies evaluate their marketing performance?
A) To build further understanding of the market.
B) To refine the marketing program.
C) To improve future performance.
D) All of the options listed.

Question

Quizplus · Accepted Answer

explain the relationship between the marketing cycle and marketing management. The marketing cycle emphasises that evaluation of marketing performance builds further understanding that enables the marketing program to be refined to improve future performance.

Why Should Companies Evaluate Their Marketing Performance