Organisations need to distinguish themselves from competition. As a starting point, they communicate to both internal stakeholders (e.g. employees) and external stakeholders (e.g. customers, investors and media) using a(n):
A) mission statement.
B) executive summary.
C) business unit strategy.
D) corporate strategy.

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. Organisations need to distinguish themselves from competition. Mission statements represent the starting point as they communicate to both internal stakeholders (e.g. employees) and external stakeholders (e.g. customers, investors and media).

Organisations Need to Distinguish Themselves from Competition