Strategies for the various business areas within an organisation to guide their contribution to achieving the overall corporate objectives are defined in a(n):
A) mission statement.
B) executive summary.
C) business unit strategy.
D) corporate strategy.

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. A business unit strategy includes strategies for the various business areas within an organisation to guide their contribution to achieving the overall corporate objectives.

Strategies for the Various Business Areas Within an Organisation to Guide