The processes and practices put in place to identify, track and use customer information and preferences to provide superior customer service and sustain long-term relationships is known as:
A) customer relationship management.
B) customer retention.
C) marketing objectives.
D) the mission statement.

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. Customer relationship management refers to the processes and practices put in place to identify, track and use customer information and preferences to provide superior customer service and sustain long-term relationships.

The Processes and Practices Put in Place to Identify, Track