According to the SMART model, objectives must be: Specific, __________, Actionable, __________, and Timetabled.
A) Monitored, Reasonable
B) Measurable, Reasonable
C) Measureable, Reliable
D) Manageable, Reproducible

Question

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understand the importance of effective marketing planning in achieving organisational and marketing objectives. According to the SMART model, objectives must be: Specific, Measurable, Actionable, Reasonable and Timetabled.

According to the SMART Model, Objectives Must Be: Specific, __________