'Cookies' used by websites to 'remember' the preferences or viewing habits of a visitor to their website could be best described as an example of:
A) automated customer relationship management.
B) market segmentation.
C) ambush marketing.
D) a 'push' strategy.
E) data mining.

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. Customer relationship management (CRM) refers to the practices put in place to identify, track and use customer information to provide superior customer service. In this way, 'cookies' are an example of an automated CRM process.

'Cookies' Used by Websites to 'Remember' the Preferences or Viewing