The existence of so many competitive offerings in the marketplace that it becomes virtually impossible to differentiate an offering or create a competitive advantage is known as:
A) fragmentation.
B) flooding.
C) saturation.
D) diffusion.

Question

Quizplus · Accepted Answer

describe how to manage the implementation of a marketing strategy. Saturation is the existence of so many competitive offerings in the marketplace that it becomes virtually impossible to differentiate an offering or create a competitive advantage.

The Existence of So Many Competitive Offerings in the Marketplace