SleepMaster is a company that manufactures quilts, blankets and pillows. They have an objective to achieve 10 per cent sales growth over the financial year, with specific sales objectives in place for the cooler winter months and a plan to offer aggressive price discounts in spring as the temperatures increase. This tailored month by month objective with milestone dates can best be described as:
A) specific.
B) unmeasurable.
C) actionable.
D) unreasonable.
E) timetabled.

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. Objectives need to be timetabled to assist managers to understand when to measure to assess performance. To ensure consistent progress and to ensure that progress can be measured, objectives should have milestone dates.

SleepMaster Is a Company That Manufactures Quilts, Blankets and Pillows