The Australian Marketing Institute states that a minimum of four elements be included as part of an organisation's marketing metrics. These elements include:
A) Brand equity.
B) Customer satisfaction.
C) ROI, and market share.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. The Australian Marketing Institute offers a framework for marketing metrics. This framework's underlying principles are that metrics should be linked to strategy, and should include as a minimum four key elements: 1) return on investment, 2) customer satisfaction, 3) market share, 4) brand equity.

The Australian Marketing Institute States That a Minimum of Four