Which of the following functional areas of an organisation would a marketer potentially need to work with in order to understand the market, and create, communicate and deliver offerings of value?
A) Research and development.
B) Production and warehouse/logistics.
C) Human resources, finance/accounting, information systems.
D) Options a, b and c.
E) Both a and b.

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. All areas of an organisation should be working together toward a common goal. Marketing needs to work with human resources, finance, accounting, information systems, research and development, production and logistics departments in order to successfully deliver offerings of value to the market.

Which of the Following Functional Areas of an Organisation Would