Companies such as Apple, Coca-Cola and Toyota operate with a marketing philosophy. These organisations put _________ at the centre of their thinking.
A) mission statements
B) goals
C) customers
D) products
E) society

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. Marketing philosophies put customers at the centre of an organisation's thinking. Research shows that organisations with a marketing philosophy perform better for their stakeholders.

Companies Such as Apple, Coca-Cola and Toyota Operate with a Marketing