A specific, but high-level plan to achieve objectives that reflect the overall mission of the organisation is known as a(n):
A) mission statement.
B) executive summary.
C) business unit strategy.
D) corporate strategy.

Question

Quizplus · Accepted Answer

understand the importance of effective marketing planning in achieving organisational and marketing objectives. A corporate strategy is a specific, but high-level plan to achieve objectives that reflect the overall mission of the organisation.

A Specific, but High-Level Plan to Achieve Objectives That Reflect