Tesla, Chanel and Rolex often try to control the distribution of their products and customer experience, due to the time and financial investment involved in the purchase. This approach to market coverage is known as:
A) intensive distribution.
B) direct distribution.
C) indirect distribution.
D) exclusive distribution.
E) selective distribution.

Question

Quizplus · Accepted Answer

understand the concept of place and how distribution channels connect producers and consumers/organisational buyers. Exclusive distribution is generally used for products that are only purchased after a great deal of deliberation by the consumer or where exclusivity adds to the appeal of the product. Prestige cars and designer furniture are typical examples.

Tesla, Chanel and Rolex Often Try to Control the Distribution