Apple Macbooks are available from licensed retailers and distributors in Australia. Retailers are licensed based on reputation and service, adding value to the strong Apple brand. This approach to market coverage is known as:
A) intensive distribution.
B) direct distribution.
C) indirect distribution.
D) exclusive distribution.
E) selective distribution.

Question

Quizplus · Accepted Answer

understand the concept of place and how distribution channels connect producers and consumers/organisational buyers. Selective distribution is an approach to market coverage that distributes products through intermediaries chosen for some specific reason, often when the intermediary can provide some specific value-adding function to the producer's offering.

Apple Macbooks Are Available from Licensed Retailers and Distributors in Australia