You have a small outlet selling fresh juices and decide to license your business model, this is known as:
A) a vertical marketing system.
B) horizontal channel integration.
C) vertical channel integration.
D) franchising.

Question

Quizplus · Accepted Answer

understand the concept of place and how distribution channels connect producers and consumers/organisational buyers. Franchising is a type of business where the right to sell products or rights to use the main elements of a business model are licensed by one party to another.

You Have a Small Outlet Selling Fresh Juices and Decide