When different stages of the distribution channel are combined under one management structure, it is known as:
A) a vertical marketing system.
B) horizontal channel integration.
C) vertical channel integration.
D) franchising.

Question

Quizplus · Accepted Answer

understand the concept of place and how distribution channels connect producers and consumers/organisational buyers. Vertical channel integration occurs when different stages of the distribution channel are combined under one management structure. For example, vertical channel integration occurs when a wholesaler buys a retailer or a transport business.

When Different Stages of the Distribution Channel Are Combined Under