Which of the following processes is most likely to assist with identifying target markets?
A) The marketing mix.
B) Market research.
C) Creating, communicating and delivering an offering of value.
D) Both a and b.
E) Both a and c.

Question

Quizplus · Accepted Answer

explain the broad concept of a 'market'. Market research helps the organisation identify target markets. Market research plays a crucial role in the process of understanding the link between segmentation variables and consumers' purchasing behaviour. The key task of the organisation, then, is to develop marketing programs to reach those market segments that have been identified.

Which of the Following Processes Is Most Likely to Assist