Hairdressers offering each customer a unique or customised haircut could be best described as:
A) mass marketing.
B) one-to-one marketing.
C) target marketing.
D) target marketing based on segments.
E) product specialisation.

Question

Quizplus · Accepted Answer

understand the target marketing concept. The one-to-one marketer seeks to appeal to each customer by providing a unique, customised offering that will meet their individual needs.

Hairdressers Offering Each Customer a Unique or Customised Haircut Could