Which of these of these underlies the concept of target marketing?
A) Individual buyers or groups of buyers can be identified.
B) Sellers understand the needs of buyers.
C) Sellers will seek to shape their offer to meet the needs of target buyers.
D) All of the options listed.

Question

Quizplus · Accepted Answer

understand the target marketing concept. Target marketing is based on three premises: 1. individual buyers or groups of buyers can be identified, 2. sellers understand the needs of buyers, and 3. sellers will seek to shape their offer to meet the needs of target buyers.

Which of These of These Underlies the Concept of Target