Which of the following would be an advantage of a one-to-one marketing strategy?
A) Positive word-of-mouth customer referrals.
B) Building close relationships with a customer.
C) Customer loyalty.
D) Potential repeat purchases from the customer.
E) All of the options listed are potential advantages.

Question

Quizplus · Accepted Answer

understand the target marketing concept. With a one-to-one marketing strategy, the seller seeks to build a very close relationship with the customer. They do this in the expectation that the customer, in turn, will reward them with loyalty and repeat purchasing, as well as positive word-of-mouth to friends and colleagues.

Which of the Following Would Be an Advantage of a One-To-One