Emma has decided to switch from a mass marketing approach, to a target marketing approach. She understands that target marketing is a process and ____________________ forms the basis of the process.
A) market segmentation
B) market research
C) market intelligence
D) marketing strategy
E) the marketing mix

Question

Quizplus · Accepted Answer

understand the target marketing concept. Market segmentation enables the organisation to form a strategy for a group or segment that has common features, rather than try to market to everyone. The organisation makes use of its knowledge of these market segments to develop the most effective marketing mix for each. This approach forms the basis of target marketing.

Emma Has Decided to Switch from a Mass Marketing Approach