Elders provides a comprehensive range of goods and services to farmers. This specialised approach to target marketing is an example of:
A) one-to-one marketing.
B) mass marketing.
C) product specialisation.
D) market specialisation.
E) product-market specialisation.

Question

Quizplus · Accepted Answer

understand the target marketing concept. Market specialisation is a specialised approach in which all efforts are concentrated on meeting a wide range of needs within a single market segment.

Elders Provides a Comprehensive Range of Goods and Services to Farmers