Which of the following statements is/are correct?
A) A market segment has distinctive needs, but the members of the segment have similar needs.
B) A market segment has similar needs, but the members of the segment have distinctive needs.
C) An architect designing a couple's 'dream' home is an example of customised marketing.
D) Both a and c.
E) Both b and c.

Question

Quizplus · Accepted Answer

understand the target marketing concept. A market segment is a subgroup within the total market that is relatively heterogeneous, but also homogeneous in regards to certain characteristics. The one-to-one marketer seeks to appeal to each customer by providing a unique, customised offering that will meet their individual needs. As such, an architect designing a couple's dream home is an example of customised marketing.

Which of the Following Statements Is/are Correct