Toyota uses a target marketing approach to selling cars. Toyota offers a range of cars to the market. Considering this, which of the following statements is incorrect?
A) An organisation following the target marketing concept should target all market segments.
B) Different target markets may require a different positioning strategy.
C) Market segments should be selected for targeting after an evaluation process.
D) Markets can be segmented many different ways using different segmentation variables.
E) Different market segments may require different marketing mixes.

Question

Quizplus · Accepted Answer

understand the target marketing concept. An organisation cannot market to all potential customers, unless it is a market leader with virtually limitless market coverage and marketing resources. Of course this is rare, and so market segmentation and target marketing typically involve organisations making difficult choices about which target markets to select (and which market segments to ignore).

Toyota Uses a Target Marketing Approach to Selling Cars