Which strategy would most accurately describe the marketing efforts of a major car manufacturer such as Toyota?
A) Mass marketing.
B) Customised.
C) Differentiated targeting.
D) Production-oriented.
E) Undifferentiated targeting.

Question

Quizplus · Accepted Answer

understand the target marketing concept. With a differentiated targeting strategy, an organisation identifies a range of target market segments, covering the majority of the total market, and for each market segment develops a tailored marketing mix. This approach is favoured by most market leaders, which are able to serve almost all viable market segments with a product and offer designed specially to meet their needs. Toyota has become market leader without necessarily dominating individual product categories or market segments. Instead, Toyota has achieved sales leadership through a 'cradle to grave' approach, in which, regardless of age, gender or lifestyle group, Toyota has a specific offering designed to meet the needs and expectations of the 'middle majority' members of each market segment.

Which Strategy Would Most Accurately Describe the Marketing Efforts of a Major