Market segmentation based on variables, which are the vital and social characteristics of populations, such as age, education and income, is known as:
A) demographic segmentation.
B) geographic segmentation.
C) psychographic segmentation.
D) behavioural segmentation.

Question

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identify market segmentation variables for consumer and business markets, and develop market segment profiles. Demographic segmentation is market segmentation based on demographic variables, which are the vital and social characteristics of populations, such as age, education and income.

Market Segmentation Based on Variables, Which Are the Vital and Social