Market segmentation variables should always:
A) require a lot of market research to obtain.
B) be linked closely to the purchase of the product in question.
C) segment a market geographically.
D) be based on demographics.
E) include a psychographic component.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. The key to effective segmentation is to choose segmentation variables that are: (1) easy to measure and readily available (e.g. demographic data made available from the national census), and (2) linked closely to the purchase of the product in question (e.g. location may be an important segmentation variable in the purchase of snow sports equipment such as skis and snowboards).

Market Segmentation Variables Should Always