When brands like Ford, Holden and Land Rover advertise in Australia, they often showcase the ruggedness of the Australian landscape. These include off-road locations, desert terrain and harsh weather. This method of market segmentation could best be described as:
A) geographic.
B) demographic.
C) psychographic.
D) behavioural.
E) geo-psychographic.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. Geographic segmentation is market segmentation based on geographic variables including climate, region and topography.

When Brands Like Ford, Holden and Land Rover Advertise in Australia