Which of the following statements is correct?
A) Psychographic segmentation variables include consumer personality attributes.
B) Psychographic segmentation variables include consumer lifestyles.
C) Psychographic segmentation variables include consumer motives.
D) Both a and b are correct.
E) Options a, b and c are correct.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. Psychographic segmentation is market segmentation based on the psychographic variables of lifestyle, motives and personality attributes.

Which of the Following Statements Is Correct