Which of the following is not a behavioural segmentation variable?
A) Consumer's benefit expectations of a product.
B) The occasion for which a product may be purchased by a consumer.
C) Heavy, medium or light users of a product.
D) Brand loyal consumers.
E) All of the options listed are behavioural segmentation variables.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. Behavioural segmentation is market segmentation based on actual purchase and/or consumption behaviours. Behavioural variables include benefit expectations, brand loyalty, occasion (a variable in which the occasion dictates the decision to purchase and the final choice of product), price sensitivity and volume usage.

Which of the Following Is Not a Behavioural Segmentation Variable