An organisation that segments its market by offering rewards based on the amount of points accumulated on its loyalty card would be best described as utilising:
A) demographic segmentation.
B) psychographic segmentation.
C) behavioural segmentation.
D) geo-demographic segmentation.
E) None of the options listed.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. Behavioural segmentation is based on actual purchase and/or consumption behaviours, typically towards particular products. An organisation that segments its market by offering rewards based on the amount of points accumulated on its loyalty card is rewarding brand loyalty, a behavioural variable that can be the basis of segmentation.

An Organisation That Segments Its Market by Offering Rewards Based