A market segment profile describes:
A) common features shared by members of market segments and how they differ from other market segments.
B) qualitative characteristics of a particular market segment.
C) quantitative characteristics of a particular market segment.
D) the marketing mix that will be targeted at a particular market segment.
E) None of the options listed.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. A market segment profile describes the typical potential customers in the market segment, and how they differ between market segments.

A Market Segment Profile Describes