Fervor is a local Australian hospitality provider that specialises in pop-up dining experiences across Australia. They focus on showcasing local native ingredients and partner with local businesses to make each degustation unique and no meal the same. Consumers who would be interested in this service, would likely be segmented by:
A) demographic segmentation.
B) psychographic segmentation.
C) geographic segmentation.
D) geo-demographic segmentation.
E) None of the options listed.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. Psychographics seeks to understand consumers by identifying their unique attributes and how they are expressed in their lifestyles. Consumers who are interested in degustation and unique dining experiences for reasons such as attitudes, motives and lifestyles.

Fervor Is a Local Australian Hospitality Provider That Specialises in Pop-Up