Luxury manufacturer Rolex understands the additional 'expected benefits' that its products offer consumers. Market segmentation based on expected benefits is an example of:
A) geographic.
B) demographic.
C) psychographic.
D) behavioural.
E) geo-psychographic.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. Behavioural segmentation is based on actual purchase or consumption behaviours, typically toward a product. Behavioural variables include benefit expectations, brand loyalty, occasion, price sensitivity and volume usage.

Luxury Manufacturer Rolex Understands the Additional 'Expected Benefits' That Its