Which of the following is not a variable an organisation could use to segment business markets?
A) Organisational size.
B) Type of industry.
C) Product use.
D) Geographic.
E) All of the options listed are potential business market segmentation variables.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. While the ways of segmenting business markets may seem as numerous and diverse as the number of industries, several segmentation approaches have emerged as being common and relevant across a wide range of industries, including segmentation by geography, customer size, product use and business demographics.

Which of the Following Is Not a Variable an Organisation