The Roy Morgan Values Segments and VALS are two examples of:
A) psychographic segmentation models.
B) demographic segmentation models.
C) behavioural segmentation models.
D) geo-demographic segmentation models.
E) None of the options listed.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. Two psychographic segmentation methodologies are the VALS and Roy Morgan Values Segments (see figures 6.7 and 6.8). Psychographic segmentation is market segmentation based on the psychographic variables of lifestyle, motives and personality attributes.

The Roy Morgan Values Segments and VALS Are Two Examples