The broad market segments of 'Baby Boomers', 'Generation X', 'Generation Y' and Generation Z' have been created primarily based upon:
A) psychographic variables.
B) behavioural variables.
C) demographic variables.
D) geo-demographic variables.
E) None of the options listed.

Question

Quizplus · Accepted Answer

identify market segmentation variables for consumer and business markets, and develop market segment profiles. Age, one of the most commonly used demographic segmentation variables, can be linked to the emergence of such market segments as Generation Y, Generation X and 'the grey nomads'.

The Broad Market Segments of 'Baby Boomers', 'Generation X', 'Generation